The new alamar beauty range includes a range of high-quality eye makeup, a makeup brush, and a lipstick.
The alamar brand said it wanted to capture a range with a range that could be worn daily by the average consumer.
“We wanted to create a range for the everyday person, but also a range to be able to carry on using and invest in, which is why we chose a lot of high quality ingredients,” founder and head of business development, Laura Schreiber, said.
“It’s a really important part of making our range stand out and to help people recognise that it’s a range and not just an everyday product.”
Alamar launched the new range in December, with a $300 launch price tag.
“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.”
Ms Schreib said the range was not just about creating beauty, but about providing a range at a price that people could afford.
“Our aim is to create affordable makeup and hair care products, and that means that the ingredients have to be affordable and that’s why we have such a wide range of ingredients,” she said.
Ms Schrems said the new line was aimed at providing a safe, affordable alternative to expensive brands.
“When we first launched, we were offering a lot more than what they offer,” she told ABC Radio Melbourne.
“But the product lines that we are selling now are more affordable, and you get a lot less in the packaging.”
The almar range includes the following products:Alamar Beauty Palette – A compact palette with 18 different eyeshadows, a brush and a gloss, $24.99A Palette Set with 5 different eyes, a mascara brush, a lipstick, $49.99Alamar Hair Brush – A lightweight, comfortable hair brush with a removable bristles and a convenient lid, $39.99Scentless Hair Hair Brush with bristles, $19.99Eyelash Polish – A small, lightweight eyelash polish with a matte finish, $6.99Face Mask – A facial mask with a base, a blush, and an anti-aging formula, $5.99Skin Treatment – A light, nourishing, moisturising skin cream with anti-inflammatory ingredients, $9.99The alambars products will be available on the alamar store, which has a large selection of makeup, hair and skincare products.
Alicia and Michael Schreibus said the beauty range was a product of hard work.
“Alamar is our company and it is our aim to make a difference in people’s lives,” Ms SchreIB said.
The Alamar beauty line is currently available in stores and online.