Anastasia Cosmetics, a cosmetics brand based in Los Angeles, has recently taken aim at beauty bloggers and the online community for their usage of the word “beauty” as a way to advertise their products.
“Cosmetics brands have started to use ‘beautiful’ to describe their products,” Anastasiades spokeswoman Kristine Zeller told The Globe and Mail.
‘We are in love with it’ Anastasias brand, Kylie Cosmetics has a collection of three beauty products: Anastacia Brow Cream ($16.50), Kylie Eye Primer ($20) and Anastias AHA Serum ($15). “
It’s important to make sure that people are using the word ‘beautys’ and not being a part of the ‘beautY’ movement.”
‘We are in love with it’ Anastasias brand, Kylie Cosmetics has a collection of three beauty products: Anastacia Brow Cream ($16.50), Kylie Eye Primer ($20) and Anastias AHA Serum ($15).
The products have been marketed as being “pure and natural,” Zeller said, and Kylie has said the products are “100 per cent natural and formulated to be the best possible formula.”
“Our products have no artificial ingredients,” Kylie’s spokeswoman, Melissa Prentice, said in an email to The Globe.
“The ingredients are formulated for optimal skin health.
Our products are formulated to address the skin’s needs, not to promote beauty.”
The Kylie cosmetics line is now available online.
Zeller confirmed that the Kylie brand is also using the term “beautY” in its marketing.
“This is a trend that has been happening in the beauty world for years,” Zellers spokesperson said.
It’s about us.” “
For us, it is about being in love.
It’s about us.”
The word beauty is not a catchall.
It refers to a broad range of physical and emotional qualities, and is a synonym for beauty.
“There’s a lot of things that we value as being ‘beautifully’ and ‘perfectly’ and what that word means, and I think that’s what people really need to understand,” Zeler said.
Beauty products are made from ingredients like salicylic acid and glycerin, which have been shown to promote skin health and improve complexion.
The brand is working to make more affordable skincare products, including a “full-coverage” sunscreen, and has created a line of skin-care products that are affordable and cruelty-free.
The Kylies Kylie Beauty Foundation and Kylies AHA Moisturizing Gel are available at an anastasia.com/beautystore.
The AHA skincade and the full-copping gel are both available online for $25.
The brands have also developed a line with products that have been tested to be vegan, gluten-free and free of animal testing.
“At Anastases mission, we are in touch with our beauty community and we are exploring new ways to connect with them,” Zelman said.