According to a new study from the University of California, Berkeley, and published in the January 2018 issue of the journal Cosmetics Research, the beauty industry is trying to outsmart the cosmetics industry by developing new and more efficient products.
In the study, conducted by researchers at UC Berkeley’s Department of Biomedical Engineering, the researchers studied more than 2,500 cosmetic products, ranging from cosmetics to household items and personal care products.
The study is the first to assess how cosmetics companies are changing their processes, and to quantify how much of an impact they are having on the beauty market.
“The study indicates that the cosmetics business is moving in the right direction and that the current state of the market is not sustainable,” said study lead author James K. Koehler, a Ph.
D. candidate in the Department of Mechanical Engineering.
“Our study suggests that, in the future, cosmetics manufacturers could potentially be able to significantly reduce costs in the face of market competition.”
Koehler said cosmetics companies should have the flexibility to adapt their products to a wide variety of consumer preferences, while also developing new technologies to deliver superior performance and a longer shelf life.
“Cosmetics companies could create products that are less expensive and less environmentally damaging, which could be more attractive to consumers,” Koehl said.
For example, cosmetics companies could reduce the cost of packaging their products by replacing disposable packaging with more eco-friendly containers.
“There is a huge demand for these products, and many companies are struggling to meet it,” Kroehler said.
“This is a great opportunity for cosmetics companies to offer new and different solutions that could actually make a big difference.”
The study also suggests that cosmetics companies may be able improve their ability to meet customer expectations.
“If they could get rid of the disposable packaging, they could increase their product quality,” Kiehl said, “and that could lead to more customers.”
Kiehl noted that cosmetics manufacturers have been investing in new and innovative technologies that could help address these concerns.
“They are going to have to be flexible and adapt their processes in order to do this,” Kyehler said, noting that new technology could also be introduced for cosmetic products that have a higher shelf life, like face creams.
However, Koehls study found that cosmetic companies may also be trying to protect their profits.
“Many cosmetic companies are also investing in research and development, but in order for them to make a profit, they have to produce more,” Knehler said., the study also found that some cosmetics companies have made changes to their products in order not to lose market share, and some cosmetics manufacturers are making investments in research into ways to reduce the environmental impact of their products.
“A lot of the cosmetic companies don’t want to lose customers and they don’t believe in using the new technology,” Koeshler said.
“The findings suggest that cosmetics businesses could benefit from the fact that they have a limited supply of products to choose from, and that it’s not uncommon for companies to make some of their most expensive and environmentally harmful products,” said Koehelin.