The cool factor.
And as you can see, it can be pretty subjective.
So, if you want to be cool, and you want people to be excited, you need to make sure you are taking a little more out of the day than is necessary.
But you can do this with a little strategy too.
Here are some tips on how to take advantage of your social media presence to make it a little less stressful.1.
Know your target audience.
You don’t have to be a social media guru to know your target audiences.
Here are a few tips for knowing your audience.1) Know your audience’s goals.
How many of your followers do you have in your niche?
What is your overall brand goal?
What is your product’s mission?
What are your other brands’ goals?
Who are your friends?
Who do you interact with on social media?
What’s your favorite subject area?2) Know what they are searching for.
How do you think their social media feeds are doing?
Are they getting a lot of traffic?
Are you seeing a lot more traffic?
What are your competitors doing?
Do you see a lot or a small amount of traffic from them?
Are people buying products from you or are they looking for you to buy products?
Are there any brands that are making your brand more popular?
Do you see anything unique in your products?3) Understand your target demographic.
If you’re looking for new clients, it’s important to understand your target market.
Do they have a history of using your products and are they likely to use your products in the future?
Do they prefer your brand to your competitors?
Are customers coming from the same industry or different industries?
Are your existing customers using your product?4) Take the time to engage your customers.
Make sure you’re engaging with your customers in a way that is both positive and helpful.
How much is a social tweet, for example?
How much are you spending on social?
How is your account being used by your customers?
Are these people really engaged with your content?
How are they engaging with it?5) Be thoughtful about what you share.
How can you give back to your audience in a meaningful way?
If you want your content to be shared on Facebook, how do you make sure it is useful to them?6) Be mindful of your audience expectations.
If your customers are expecting you to be creative and unique, you’ll likely have more success with your social posts than if you focus on being creative and simple.7) Make it fun.
It’s not just about the social sharing.
If social media is all about social, it might be worth considering other forms of content like drawing and sketching.
Make it interesting.
If it’s all about showing off your products, it’ll help to draw more people to your posts.
And if you’re making a list, consider using a chart.
And of course, consider posting your content on Pinterest and Instagram.
But if you are only posting on Facebook or Instagram, that’s fine too.8) Take care of your brand.
You might be surprised how many of the products you buy actually make it to your doorstep.
If this is the case, you should think about whether your social marketing strategy is working.
Is it making your products stand out?
Is it helping your brand grow?
If it is, you can start building out your marketing strategy and improving it.9) Find your niche.
If people don’t follow your niche, you will probably be struggling to attract them.
What kind of people are you attracting to your niche and what kind of products do you offer?
Do people come to your website to learn more about your products or to find out more about you?
Find out your niche to understand what kind, if any, of products are being sold.10) Keep the power in the hands of your users.
Social media is about empowering users, not taking them away.
Don’t get too caught up in social media if you don’t want to.
But remember to use it wisely.11) Be your own best marketing strategist.
If everyone was taking your advice, it wouldn’t be easy to create something that people would enjoy.
Use your own social media strategy to help your brand thrive and get more shares.